Charme & Character (C&C) is a cooperative alliance of the best
independent accommodation at all prices. They brainstormed on the hotel industry and
found a serious gap that needs to be filled to help solve some challenges faced by
hoteliers worldwide. What exactly is the problem that they found?
They discovered that many hoteliers worldwide do not have the resources to promote
themselves; as a result, many individual hoteliers are getting left behind in the
ever-competitive hospitality industry because they can't afford advertising and
Intending to address these challenges, the C&C cooperative decided to create a
business that offers hoteliers groups all the collaboration and marketing tools they
need to pull together and promote themselves and share tips and tricks of the trade
amongst their counterparts. To achieve this, they settled for creating an online
solution where hoteliers worldwide can easily join and start promoting their
property instantly. So, they came to us at Geeks Global Solutions to help them with
the best business website to accommodate their idea and goals in the hotel industry.
We helped them build one of the best online solutions in the hospitality industry.
So far, it has been fantastic.
This article will be doing a case study of the online solution that we designed for
this purpose, taking a critical look at the website's features and functionality and
why it is a fantastic solution.
User experience is around everything that makes a website simple, faster and
easier to use. Signing up and easy login adds up to the whole experience of
users on a website. In the case of C&C, the signup and login features are
built for a purpose that helps to accomplish the overall goal of the
Signing up on the C&C website is as easy as ABC; you can enter their details
like name, email, date of birth, gender during sign up, or social signup
features. Users can also use their Google accounts to sign up in a one
clicks easy to sign up process. Signing up on the website is meant to give
users the feeling of having a personalised user account on the business.
Although the website allows users to navigate some parts without signing up
or login in, their freedom to use some features of the app is restricted.
Since users create personal accounts by signing up, C&C can easily track
users' accounts and how active they are on the platform. Having such data
can be very helpful because they tell who the most active users are and the
inactive users within specific periods. This can also be very helpful in
setting different goals for the business in terms of active and inactive
C&C allow users to save their login details after signing up on the website.
This is necessary because it is a marketing tool for hoteliers daily, so no
need to take them through the time-wasting stages of always entering their
usernames and passwords on every login. Users can re-enter their login
information manually on the website only when using a different device from
their previous login sessions to access their pages.
C&C user profile feature is set up like a social media platform. It allows
users to follow each other, and they can see the total number of people they
are following on their user dashboard. Also, users can update their profiles
by entering their date of births, postal codes, phone numbers, gender and
other relevant personal details.
Users may also link their social media handles to their profile by adding
Facebook, LinkedIn, Twitter, and Instagram. The user profile feature
contributes immensely to transforming the website into an active community
of a niche audience in the hospitality industry from different places in the
Users can upload their profile pictures just like Facebook to give their
profile a boost for credibility and better recognition. The idea of the user
profile is to provide a feature that makes navigation and communication in
the platform very engaging and fun for users, with the hope that it will
increase marketing and other activities on the C&C website.
The user profile allows C&C to easily categories its users based on gender,
performance and how active they are on the platform since they can easily
get the statistics for each user within a certain period. Therefore, they
can arrange the user profile from the admin dashboard and view them based on
their names, sales or adverts performances and other relevant
C&C explores user profile feature to identify its users easily and easily
study their online behaviours, analyse their data, and use them to provide
personalised services and enhanced customer support services that contribute
to user experience and the goal of the business website. For example, C&C
can study the type of followers a particular user like to follow or the type
of content, product and services a user likes. All these help the business
understand how their users think, know what motivates them about the website
platform, and how best to manage them for the business's success.
The C&C user profile allows users to collect their favourite hotels, reviews,
pictures, videos, and history of countries visited. Also, important to note
is that user profiles allow C&C to know their customers' geographical
locations, which is very useful in informing them where to focus on and
where to improve their services.
Every user is categorised with badge categorise which they fall into. The
available badges of categories are charm novice, character novice, reporter
novice, lover novice and traveller novice.
One of the best features for an excellent user experience is the search
function. The search function enables users to use a find-my-product tool
that takes them directly to their preferred hotel after entering the
relevant information related to that hotel. Oh! The information doesn't have
to be detailed; all users must enter the name of the hotel, the city, the
region, the country and the state where the hotel is located. Within splits
of seconds, the result is returned to the hotel. So, technically, the search
function of C&C is built to function like the google of the website because
it returns very accurate results to users using the keywords entered on the
The search function is added to the website to enable users to search for and
locate their preferred hotels in any part of the world without navigating
through the web pages. C&C website is a large site, and without the search
function, users will find it hard to locate these hotels by using multiple
clicks or navigating through the web pages.
Integrating an online booking system on the C&C website takes away all the
frustration of making reservations if customers were to do that manually.
The online booking service is a 24/7 service and can be processed by users
to any hotel location of their choice from the comfort of their homes.
C&C online booking system eliminates fraud and double reservations for the
same hotel space by different customers. Also, customers don't have to deal
with being put on hold or waiting for a message from the desk crew regarding
the success and confirmation of their reservation. Everything is just done
The online booking system on the C&C website is a feature that allows
seamless payments options which processed very fast online. Users love this
automated online payment solution, and website users in the hospitality
niche are already used to using such on other platforms, so it's only normal
for them to find it on the C&C website.
The online booking system also creates time for the front desk staff of the
hotels, allowing them to save time to do other important tasks at their
various hotels. So it reduces the number of calls received for reservations
and reduces issues of missing money or customers not making payment after
using a hotel facility.
The C&C website is cross-platform, which means it was built to work
excellently on Android and IOS devices. The website was built and designed
by different technology stacks such as WordPress, PHP, MySQL, and Flutter.
Being a cross-platform web app allows the website to efficiently handle
large users engaging and booking reservations on using the website at the
The website also has an excellent user interface with good design, enhanced
interactivity and optimised page loading speed, leading to a great user
experience, which is important for Google ranking.
One of the best moves that you can make towards growing your business and positioning it to compete among other businesses in the market is to hire a good web app development company to create the best website solution for your business, and Geeks Global Solutions is your best shot.
So, if you have a similar business or idea, kindly reach out to Geeks Global Solutions, and we will get back to you. We will even grant you access to one of our experts to help you develop your idea.
"Hey, My name is Jacques. I am the president of
Hotel Charme & Caractere. We worked for 2 years
with Geeks Global Solutions and we are happy to work with
them. They developed many websites for us. Geeks Global
Solutions is like a partner to us and we like to use
developers agility and kindness."
"Hi I am Rufin, founder of Lisungui Phar, I
found Geeks Global Solutions to be the best team with good
skills in business"
"I am CTO & CoFounder of Ublu, a french website
specialized in software development. I had the opportunity
to collaborate with Geeks Global Solutions 2 years ago on a
mobile and web portal development. It was a very successful
"Hey everyone, I am Ben, President and founder
of a company running in France, We worked with Geeks Global Solutions,
they delivered best services for us."
"With this team, it feels like heaven. They make
a very good job, every time available, make all changes and
very nice communication! 110% recommendable!"
"We had the pleasure to develop apps with
Geeks Global Solutions. Everything went smoothly from project setup over
project management and app release"
"Great worker, Professional work and very fast,
I'm very happy to work with him"