It is quite difficult and expensive to add new customers as compared to retaining the current ones , based on current studies it is almost 5 times costly to add new customer as compared to retain the current one following main reasons add to cost
Charm And Character loyalty app is for the customer who are regular user of the service based on mobile or web based interface , it is playful and socially active platform to keep you engaged and earn points in your profile which can be used in next hotel booking or for buying gifts
Permanent Competition
Collection Of Badges
Immediate Advantages
Every time you locate your position at one of our addresses, every time you talk about us, give likes, comment your opinion, take pictures and travel, you will earn fidelity points. The more point you will earn on any of our 5 categories.
The more badges you will get and you will rise in the general ranking and in our permanent competition.
Our permanent competition will give away gifts to the winner the more badges you earn, the more immediate advantages you will obtain directly in our establishments. You will only need to show your badges to our hostellers on arrival or during your booking.
Mobile app screens
Below are few snapshots of the app
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