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TOP 5 SEO Tips For Ecommerce Websites
SEO Optimization for Blogs and SEO Optimization for E-commerce websites are two different things entirely. When it comes to e-commerce marketing,SEO Optimization takes a whole new perspective. This is because e-commerce marketing company or individuals are trying to directly cash on people who come looking for them through the SERPs.
If you are into e-commerce marketing or own a e-commerce marketing company, optimizing your website cannot be overemphasized as the higher your website ranks on the SERP of search engines, the more visibility leading to more traffic on your website and more conversion rate your products.
Here are some simple tips you can apply on your website to get started on ranking high on search engines:
Always Use Relevant Keywords:
When people surf the internet for products, they usually use some words that relate to what they are searching for. Using those keywords on your website in either title tags, or product description would potentially the searcher to your website. But first, you must know what keywords are being searched for. To know this, you need to first carry out an in-depth keyword research on the products.
Incorporate Keywords in Anchor Text:
The thing about e-commerce marketing websites is that they are filled with links, both external and internal links. Links leading from one product to the other. Sometimes it can get complex. A smart use of links within the website can easily boost SEO ranking and to achieve this, you need to use strategic keywords in the various anchor text in such a way that it appears natural.
SEO Optimized Product Description:
When buyers surf the internet for products, they already have in mind a vague idea of what they are looking for in the product they want. Some of the best e-commerce marketing company and online stores take advantage of this uncertainty in the searcher by writing highly compelling product descriptions. But a compelling product descriptions is not enough, it also has to contain relevant keywords else it will all but useless.
Use Optimized Product Images:
The world of e-commerce marketing is highly visual oriented and images serves as one of the highest driving points for sales. Thus using high quality images that are compelling as well as unique is a must do in every e-commerce store. But a high quality image is not enough for site ranking.
These images needs to be optimized as well and to do this, ensure you use images that have alt tags. In filling the ALT tag, use relevant keywords. Note too that a properly optimized image has a high potential of driving traffic to your website through avenues like Google image research.
Use Optimized URLs:
In e-commerce marketing, your URL is like your business card. It's the first thing that tells your visitors what your website is going to be about. Thus, an Optimized URL goes a long way in improving the experience of visitors. Also, an optimized URL helps search engine crawl bots by making it easier for the bots to know what the website is about, this goes a long way in ranking your e-commerce website higher.
