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Finding the right words
Search engine optimisation (SEO) may sound complicated but it’s easier than you think. SEO is what helps your website gain a higher position on search engines such as Google, Bing, Yahoo etc. As a business it is important to aim to be ranked in the top 3 positions as the chances of your page being seen gets slimmer the further down you are on the list. This blog will cover the basics in choosing the right keywords or phrases that match with your services to help your SEO.
A keyword/phrase is a word that describes your product or service. This word determines where your ad appears on search engines. Usually the more relevant and quality your keyword is, the better the chances of reaching your target audience. However, the more popular your key word is, the more competition you will face with its usage, you may even have to pay or bid for it in order to gain the desired ranking on search engines.
Audience
Determining your audience is a very important factor to consider when choosing keywords or phrases. Choosing more specific key words will narrow down your audience, however you will reach people that are interested in buying your product or service. Keyword planner is a good tool to use to find the most common phrases your audience are using to search your type of product or service. You can be more creative with your keywords by adding negative matches and broad match modifiers.
Also being aware of the demographics of your audience is important as each community may use different keywords. This means adjustment of certain keywords and phrases may have to be done to fit the audience. Again keyword planner is good for finding out the different variations of keywords used in each location.
Jargon
The type of Jargon used in keywords is something you must consider very wisely. When people research they usually don’t use jargons. It is best to avoid jargon and make the keyword or phrase as simple as possible. However, this does not apply to all keyword users. Some businesses may have very specific products or services and may need the jargon to describe the service. When creating keywords, it is best to consider a range with jargon and without. This way you can cater to all your audience and hopefully increase traffic to your website. If in doubt as to the right keywords to use, again I suggest you use your keyword planner.
Long tail
Long tail keywords are very specific words linked to what you are selling this is usually used by people looking for a specific product or service. You may want to consider using jargon in long tail keywords this is because they are more specific. Using long tail keywords may narrow your audience; however you attract more people that are interested in your product or service thereby offering a higher opportunity for conversion. Using negative words and broad match modification can also make your search more specific.
Competitive
Common keywords are usually very competitive and must be used advisedly, this is because the more competitive the keyword the less likely your service or product will show up on the search results especially if other factors of your SEO are not up to scratch. 
Competitive keywords can also be expensive to use as you will have to pay or bid for them in order for your service to be ranked above your competitors. It is important to make your keywords more specific to allow less competition however, if your website and SEO is of good standard some search engines will naturally rank you higher or offer you a reduced cost for your keywords.
So! There you go, you should be ready now to start planning your keywords for your fantastic website so you can attract more clients. If you would like to learn more on SEO, please leave a comment below
